The Email Flow Pack

The two email flows every product brand needs, already written.

A welcome flow that turns a new subscriber into a first order. A post-purchase flow that turns a first order into a second one. Both built and tested inside a real product brand, then tidied up so you can use them too.

What's inside

• Welcome flow. 3 emails, written out in full.
• Post-purchase flow, start here. The 5 emails that do most of the work: thanks, care guide, the second order offer, last chance and refer a friend. Eight emails in total to switch on in an afternoon.
• Post-purchase flow, add when you're ready. 6 more emails for loyalty programs, repeat customers, reminders and cross-sells, each with a note on when it's worth adding.
• For every email: the goal, the timing, two subject lines, a preheader, the full body copy, the button and notes on what to change.
• Flow maps for the simple version and the full version, with triggers, exclusions and exit rules.
• Read me first guide and a switch on checklist.

How it works

1. Buy the pack and download it straight away.
2. Find and replace the placeholders with your brand details.
3. Build the flows in whatever email platform you already use and switch them on.

Good to know

• Format: editable Word document (.docx) plus a PDF. 22 pages.
• Works with Klaviyo, Mailchimp, Maestra, Shopify Email, Omnisend or any platform with automations.
• Instant download. Nothing ships.
• For use inside your own business. Please don't resell or share publicly.